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Digital presence (2025)
Client
all i needAgency: Die Goldkinder Wien GmbH / Vöslauer Mineralwasser
My part
Digital Art Direction & UX/UI Design (freelance)
Key elements
Website: UI/UX design featuring interactive Lottie animations and a dedicated barrier-free layout for EU accessibility compliance.
Social Ecosystem: End-to-end social strategy, including custom Reel templates and a signature content series to launch the new brand lifestyle.
What I love most about this project is how it all came together: a mix of creativity, strategy, and collaboration. It’s a great example of how digital design can tell a story across multiple touchpoints. //
the brief
Translating a New Identity
When all i need joined the Vöslauer Mineralwasser family, the brand underwent a major visual rebranding. My challenge was to take this new, vibrant offline identity and translate it into a high-functioning digital ecosystem. The goal was to establish all i need as the go-to lifestyle brand for natural energy while ensuring the new aesthetic felt seamless across the website and social media.
the approach
A playful design
To capture the brand’s energetic spirit, I focused on a "digital-first" interpretation of their new colorful identity.
Motion & Micro-interactions
To bring the brand to life, I integrated custom brand illustrations as Lottie animations. These micro-interactions create a rhythmic, engaging user journey that mirrors the "natural energy" of the product.
Inclusive Design
A core priority was meeting EU accessibility standards. I implemented a dedicated "barrier-free" layout toggle, allowing users to switch to a high-contrast, simplified navigation view. By prioritizing fallbacks and clear structures, we ensured the all i need lifestyle is accessible to everyone.
Social Strategy
I developed a cohesive visual language for Reels and social templates that transitioned the brand from a product-focus to a lifestyle-focus, making the new branding instantly recognizable in a crowded digital feed.
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design studio /s
Digital presence (2025)
Client
all i needAgency: Die Goldkinder Wien GmbH / Vöslauer Mineralwasser
My part
Digital Art Direction & UX/UI Design (freelance)
Key elements
Website: UI/UX design featuring interactive Lottie animations and a dedicated barrier-free layout for EU accessibility compliance.
Social Ecosystem: End-to-end social strategy, including custom Reel templates and a signature content series to launch the new brand lifestyle.
What I love most about this project is how it all came together: a mix of creativity, strategy, and collaboration. It’s a great example of how digital design can tell a story across multiple touchpoints. //
the brief
Translating a New Identity
When all i need joined the Vöslauer Mineralwasser family, the brand underwent a major visual rebranding. My challenge was to take this new, vibrant offline identity and translate it into a high-functioning digital ecosystem. The goal was to establish all i need as the go-to lifestyle brand for natural energy while ensuring the new aesthetic felt seamless across the website and social media.
the approach
A playful design
To capture the brand’s energetic spirit, I focused on a "digital-first" interpretation of their new colorful identity.
Motion & Micro-interactions
To bring the brand to life, I integrated custom brand illustrations as Lottie animations. These micro-interactions create a rhythmic, engaging user journey that mirrors the "natural energy" of the product.
Inclusive Design
A core priority was meeting EU accessibility standards. I implemented a dedicated "barrier-free" layout toggle, allowing users to switch to a high-contrast, simplified navigation view. By prioritizing fallbacks and clear structures, we ensured the all i need lifestyle is accessible to everyone.
Social Strategy
I developed a cohesive visual language for Reels and social templates that transitioned the brand from a product-focus to a lifestyle-focus, making the new branding instantly recognizable in a crowded digital feed.
back
design studio /s
Digital presence (2025)
Client
all i needAgency: Die Goldkinder Wien GmbH / Vöslauer Mineralwasser
My part
Digital Art Direction & UX/UI Design (freelance)
Key elements
Website: UI/UX design featuring interactive Lottie animations and a dedicated barrier-free layout for EU accessibility compliance.
Social Ecosystem: End-to-end social strategy, including custom Reel templates and a signature content series to launch the new brand lifestyle.
What I love most about this project is how it all came together: a mix of creativity, strategy, and collaboration. It’s a great example of how digital design can tell a story across multiple touchpoints. //
the brief
Translating a New Identity
When all i need joined the Vöslauer Mineralwasser family, the brand underwent a major visual rebranding. My challenge was to take this new, vibrant offline identity and translate it into a high-functioning digital ecosystem. The goal was to establish all i need as the go-to lifestyle brand for natural energy while ensuring the new aesthetic felt seamless across the website and social media.
the approach
A playful design
To capture the brand’s energetic spirit, I focused on a "digital-first" interpretation of their new colorful identity.
Motion & Micro-interactions
To bring the brand to life, I integrated custom brand illustrations as Lottie animations. These micro-interactions create a rhythmic, engaging user journey that mirrors the "natural energy" of the product.
Inclusive Design
A core priority was meeting EU accessibility standards. I implemented a dedicated "barrier-free" layout toggle, allowing users to switch to a high-contrast, simplified navigation view. By prioritizing fallbacks and clear structures, we ensured the all i need lifestyle is accessible to everyone.
Social Strategy
I developed a cohesive visual language for Reels and social templates that transitioned the brand from a product-focus to a lifestyle-focus, making the new branding instantly recognizable in a crowded digital feed.